Live shows, competitions, parading bands and a stage — a playful programme across all five days.
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The expo opened with its largest cake, presented by Chef Zeina to reflect creativity and passion, announcing the first day with dazzling moments and cheering crowds.
A fun contest between four chefs, supervised by a creative head chef every day, offering visitors an experience full of flavour and creativity. Each day ends with one winner receiving a prize from Alsaif Gallery.
In 2025 every day brought a different theme — from the art of tarts to the art of dessert.
A live stage bringing tea experts, snack makers and brand founders together across the expo days. In 2024 it hosted 15+ specialist speakers across 15+ themes.
New brands take the Sweet Show stage to present their products to a discerning audience.
Roaming musicians and performers bring live, interactive shows among the visitors, creating a festive atmosphere and an unforgettable experience.
An expo-branded store offering 15+ products in special designs — from cups to sweet boxes.
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Our team is carefully reviewing your details and will contact you soon to design a participation experience worthy of your brand.