Strengthen trade cooperation and build strategic partnerships
Bringing companies, suppliers and investors under one roof to close deals and grow.
About
An annual event since 2023, held alongside the International Coffee & Chocolate Exhibition — five days for tea and snack lovers.
Our story
An annual event dedicated to the world of tea and snacks
The Tea & Snack Expo is an annual event launched in 2023, held for five days alongside the International Coffee & Chocolate Exhibition, dedicated to the latest products and innovations in tea and snacks.
It brings local and international companies together in one place to present a rich variety of teas, snacks and sweets, and offers a platform to engage the public through workshops, tastings and interactive shows. It also spotlights industry trends such as sustainability and healthier products, and strengthens trade cooperation between companies and suppliers.
Tea · Sweets · Pastry · Hospitality · Cold drinks · Tools & equipment · Packaging · Confectionery
At a glance
Five days of flavour alongside the region's biggest coffee show
Held every December in Riyadh and organised by HEIGHTS — a member of UFI, the Global Association of the Exhibition Industry.
2023
Launched
5
days alongside Coffee & Chocolate
+9,000 m²
indoor space
UFI
organiser is a UFI member
The Expo in Numbers
A unique event bringing together tea & snack lovers in Riyadh.
+75,000
visitors
tea & snack lovers
+8,000m²
Total Indoor Space
+45
local & international exhibitors
+18,000
products showcased & sold
+10.5M
views across platforms
+100
deals & partnerships
+80
job opportunities
+160
event crew
Our journey
Four Editions of Distinctive Flavors
From its first edition in 2023 to becoming an annual event eagerly awaited by tea and snack lovers each year
-
2023
1st edition — the launch
The exhibition launched alongside the International Coffee & Chocolate Exhibition and, from its very first edition, became a leading destination for tea and snack lovers
-
2024
2nd edition — RICEC
10–14 December 2024: 30,000+ visitors, 30 local and international exhibitors, 5,500 m² of indoor and outdoor space, 10,000 products, 80 deals and 70 jobs.
-
2025
3rd edition — our flavour is back
Over 75,000 visitors, 45 participating organizations, and more than 18,000 products, with 10.5 million views across digital platforms. The exhibition also featured a variety of experiences and activities, including the Sweet Show, roaming entertainment acts, and the opening cake by Chef Zeina
-
2026
4th edition — Flavors Bring Us Together
1–5 December 2026 at Princess Nourah University — Venue Plus, Riyadh.
Our mission
Expo goals
Four goals guide every edition: trade cooperation, innovation, quality and sales.
Showcase innovation and cultural diversity
The newest products and the tastiest flavours from different regions and cultures in one place.
Highlight quality and sustainability
The industry's modern direction: healthier products, responsible packaging and sustainable supply chains.
Boost marketing opportunities and sales
A platform where brands meet a high-spending audience and buyers from inside and outside the Kingdom.
What's inside
Expo sections
Ten specialised sections covering the tea and snack journey from raw ingredient to table.
01
Tea & snack brands
Stands of local and international brands and their products.
02
Arts of serving tea & snacks
Serving styles and creations that delight the eye before the palate.
03
Franchise & partnership opportunities
Where investors meet brand owners looking to expand.
04
Competitions
Sweet Show and preparation contests on stage.
05
Raw materials, farms & natural ingredients
Tea, honey, dates and crops straight from the source.
06
Workshops & training
Hands-on programmes for professionals and hobbyists.
07
Entertainment programme
Parading bands and shows for the whole family.
08
Equipment & tools
Professional preparation and serving tools.
09
Packaging & hospitality
Packaging solutions, hospitality and décor products.
Who exhibits
Exhibitor breakdown
A select group of specialised entities from different sectors took part: 92% local and 8% international.
Government entities
Sponsors & supporters
Snack companies
Leading tea companies
Crops & raw materials
Equipment & tools
Packaging products
Hospitality & décor
Dates & honey producers
Who visits
Who comes to the expo
More than 250,000 visitors last edition — from shops and suppliers to families and sweets lovers.
Tea shops
Tea suppliers
Food industry
Associations & organisations
Tea preparation experts
Culinary experts
Sweets & snack suppliers
Media & influencers
Content creators
Tea lovers
Sweets & snack fans
High-spending audience
More than an expo
Parallel programme
Zeina's cake
The biggest cake at the expo launches the opening in celebratory style.
Sweet Show
A daily chefs' contest on stage with prizes for the winners.
Snack Talk
Talks and themes with industry experts.
Pitch your product
New brand owners present their products to the audience.
Parading bands
Musicians and performers bring live music among the visitors.
The Tea & Snack store
A range of products in the expo's own designs.
The 4th edition
Be part of the sweetest gathering
Whether you're a brand looking for an audience or a visitor looking for an experience — your place is with us.
